This Week's Social Media Power Rankings: Thank Heavens for Robert Pattinson

The social media sphere is an increasingly noisy place, especially for brands. But hiding somewhere in the static are strong signals from companies reaching their customers in innovative ways. The Social Business Index from Dachis Group provides a (free) real-time ranking of more than 30,000 global brands based on their social performance. Every week we're taking a tally of who's getting heard, what they're saying, and why it matters.

PPR can thank one big Twilight star for its jump this week. You see, PPR owns Gucci brand, and it just so happens that one heartbroken Robert Pattinson wore a Gucci suit while at the premiere of his film this week. According to Marshad, "Gucci's post on Cosmopolis premiere (with Pattinson), garnered more than 30,000 Likes, 1,000 Shares, and nearly 600 Comments." Never underestimate the power of RPatz. Source: theatlanticwire via gossip-dance